When you’re applying for a new recruitment role, your CV tells the story of your skills and experience. But a cover letter introduces yourself. Done right, it adds personality, shows motivation, and helps you stand out in a crowded inbox. A well-crafted cover letter can even help you land your dream job.
Whether you’re just starting out, progressing through the ranks, or gunning for a leadership role, we’ll walk you through what a cover letter is, why it matters, and how to write one that actually gets read.
What is a cover letter?
A cover letter is a one-page document that accompanies your CV or job application. A cover letter is your chance to:
- Introduce yourself to the employer with a personal introduction
- Explain why you’re applying for the role
- Highlight the skills and experience that make you a strong candidate
- Show your enthusiasm for the company
Think of it as your personal pitch. A tailored, well-written cover letter can give context to your CV, explain any career gaps, and show that you’ve genuinely thought about the role.
Are cover letters still important for a job application?
Yes – especially when done right.
Not all employers will request a cover letter. But when a cover letter is required, or if you’re applying for a competitive role, it can be a major advantage. Here’s why:
- It shows you’ve made the effort
- It demonstrates strong communication skills
- It gives hiring managers a sense of who you are beyond your CV
- It allows you to tailor your application to the company and role
- It shows hiring managers that you have read the job description and taken the time to see how your skills fit with what they are looking for
A well-crafted cover letter can significantly impact your chances in the recruitment process.
In short, a good cover letter could be the difference between getting shortlisted or being passed over.
When to use a cover letter
A cover letter is your golden ticket to making a memorable first impression. It’s essential to include a cover letter in several key situations:
- Applying through a job board or company website: Many online applications allow you to upload a cover letter. Take advantage of this to introduce yourself and highlight your relevant skills.
- Responding to a job advert that requires a cover letter: If the job advert specifically asks for a cover letter, make sure to include one. It shows you can follow instructions and are serious about the role.
- Applying through a recruitment agency: Agencies often use cover letters to gauge your suitability for a role before forwarding your application to employers.
- Competitive industries or fields: In highly competitive sectors, a cover letter can set you apart from other candidates by showcasing your unique qualifications and enthusiasm.
- Making a strong impression: Even if not explicitly required, a cover letter can help you stand out by demonstrating your motivation and fit for the role.
How to write a cover letter
You should always look at your cover letter from an outsider’s perspective; they know nothing about you, so this is your time to tell them who you are and why they should shortlist you for the role.
Depending on your level of seniority and experience, this will look different. However the basics will be the same.
Your cover letter should always include:
- Your name and contact details
- The hiring manager’s name (if known)
- The company’s name and address
- The date
- A clear subject line (e.g. “Application for senior in-house recruiter role”)
How to structure your cover letter
A well-structured cover letter is your roadmap to success. Here’s a simple outline to follow:
- Introduction: Start by introducing yourself and stating the position you’re applying for. This sets the stage and grabs the hiring manager or recruiter’s attention.
- Body: Use this section to highlight your relevant skills and experience. Explain why you’re the best fit for the job, using specific examples to back up your claims.
- Conclusion: Summarise your key points and reiterate your enthusiasm for the position. This reinforces your interest and leaves a lasting impression.
- Closing: End with a professional closing, such as a thank you note and a call to action. Be sure to include your contact details.
How long should a cover letter be?
3-4 short paragraphs is ideal as this allows you to touch on all the points above and add in enough information about yourself and your achievements. But bear in mind that recruiters are busy so clear, concise writing will always win.
Quick cover letter tips:
- Tailor it every time – avoid copy-pasting the same letter for different jobs.
- Match the tone – read the job ad and mirror the company’s tone of voice.
- Proofread – spelling errors can ruin your first impression.
- Don’t just repeat your CV – use this space to explain why you’re the right fit.
- Be specific – mention the company by name and refer to the role directly.
Your cover letter is your chance to make a personal connection. A well-thought-out cover letter that shows you understand what they’re looking for and how you are the perfect person to fill their role. Even if a job doesn’t request one, it’s a great idea to include one anyway – you never know, it could be the thing that sets you apart.
If you’re looking for a new recruitment role, get in touch with us or browse our current vacancies.
How to write a cover letter for each experience level
Entry-level recruiters (New to the industry/less than a year’s experience)
If you’re new to recruitment, your cover letter is a critical space to explain your transferable skills, motivation, and eagerness to learn. Hiring managers aren’t expecting you to have a billing track record — they’re looking for drive, personality, and potential.
What to focus on in an entry-level cover letter
- Your story: Why are you making the move into recruitment? Show that you’ve thought it through.
- Transferable skills: Communication, resilience, target-driven work, multitasking – highlight these with real examples.
- Cultural fit: Recruiters value people who bring energy and teamwork. Show you’re coachable and up for the challenge.
Entry-Level cover letter intro example
I’m excited to apply for the Trainee Recruitment Consultant role at [Company]. With a background in hospitality and a passion for working with people, I’m drawn to recruitment as a career where I can combine my people skills with commercial ambition.
Don’t be afraid to show personality. Enthusiasm goes a long way at this stage. Just keep it polished and professional.
Mid-Level Recruiters: Consultants and Team Managers
You’ve now got proven billing experience. Your cover letter should demonstrate performance, commercial awareness, and the ability to evolve. This is your opportunity to show how you’ve delivered results – and why you’re ready for a bigger stage.
What to focus on:
- Metrics: Share key billing stats, client wins, candidate placements, or desk growth.
- Specialisation: Highlight sector experience or niche expertise.
Next step motivation: Whether it’s ownership, leadership, or a stronger culture – explain why you’re ready to move on.
Mid-Level body example:
In my current role at [Agency], I’ve consistently billed over £250k annually across the fintech perm market, while expanding our client base by 30% in under 18 months. I’m now looking to take on more strategic input and business development ownership, and your model of sector-led autonomy really appeals.
Tailor each letter to the role’s demands. For example, if it’s a 360 role, highlight BD wins. If it’s delivery-led, focus on relationship management.
Senior-Level recruiters: Directors, Partners
At this stage, your cover letter isn’t about proving you can do the job – it’s about how you lead, the strategic impact you’ve made, and what legacy you’re looking to build.
What to focus on:
- Commercial impact: P&L ownership, team performance uplift, client retention or account growth.
- Leadership style: How you build teams, develop culture, and drive high standards.
- Vision alignment: What kind of company you want to help grow, and why this one matches.
Senior-Level body example:
As Regional Director at [Company], I’ve led a 15-person team across three sectors, delivering £1.8m in annual revenue with consistent YoY growth. I’ve restructured underperforming desks, launched new verticals, and mentored four team members into management. I’m now looking to join a business where I can contribute at board level and shape the next phase of commercial expansion.
Use confident but considered language. Executive presence starts with how you present your ideas on paper.
Tailoring your cover letter for maximum impact
Level | Highlight | Key focus | Insider tip |
Entry-Level | Enthusiasm and transferable skills | Career switch reasoning, people skills | Use a strong opening line to explain why recruitment |
Mid-Level | Performance and progression | Metrics, niche expertise, motivation to grow | Mention specific tools or markets to show depth |
Senior-Level | Strategy and leadership | Revenue impact, team growth, vision | Tie your leadership values to theirs for alignment |
Cover letter tips for recruiters at any stage
- Always tailor your cover letter: Make your letter role-specific. Hiring managers can spot a copy-paste job a mile off.
- Mirror their tone: Check their website or job ad and match your style accordingly.
- Keep it succinct: Aim for 3–4 short paragraphs – no fluff, just clarity.
- Add value: Go beyond your CV – your cover letter is where you prove you understand what they need.
Common mistakes to avoid in a cover letter
Avoiding common mistakes can make your cover letter shine. Here’s what to watch out for:
- Typos and grammatical errors: Proofread your letter carefully to catch any mistakes. Errors can make a bad first impression.
- Lack of relevance: Tailor your letter to the specific job and company. Generic letters are less effective.
- Overuse of buzzwords and jargon: Use clear and concise language. Avoid overloading your letter with industry jargon.
- Including unnecessary information: Keep your letter focused and to the point. Irrelevant details can dilute your message.
- Using a generic or template-based approach: Personalize your letter for each job application. Tailoring your letter shows genuine interest.
- Failing to tailor your letter to the specific job and company: Research the company and customise your letter accordingly. This demonstrates your commitment and fit for the role.
If you’re looking for a new role, get in touch with our team, or browse our vacancies here.
